About Aurora

Who are we?

Founded in 1981, Aurora World is a global leader in plush toys and premium gift items and a respected leader in the character and content industries.

Aurora World offers an extensive range of branded and licensed products for children and adults. The Company sells its product lines through a variety of retailers, including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists and gift/stationery stores worldwide.

Aurora is known in the industry for its incredibly high quality products, diverse offerings and competitive pricing. In addition, Aurora owns its own manufacturing facilities and prides itself on its extensive sales resources and its own research and development teams.

Why Aurora?

For over 40 years, Aurora World has led the industry in bringing imagination to life.

We have several lines of plush toys that help children of all ages learn and expand their imagination through play. Each product is developed, designed, manufactured, tested, sold and supported by a single company.

Being involved in the very possibility of a concept and seeing it through to reality means that we are dedicated to every step in the process; and since we all own our own factories, we have the ability to produce almost anything we can think of. If we don't already produce what your business needs, we can work together to get it to market quickly and effectively.