Aurora World Ltd Privacy Notice


Welcome to Aurora World Ltd's privacy policy.

Aurora World Ltd respects your privacy and is committed to protecting your personal information. This privacy policy tells you how we search for your personal information and tells you about your privacy rights and how the law protects you.

Although this Privacy Policy is provided in a concise, transparent and understandable manner, please use the Glossary to help you understand the meaning of some of the terms used in this Privacy Policy. If you are unclear about anything or wish to exercise your legal rights, please contact us using the details set out below. This Privacy Policy is provided in a layered format so that you can click to access the areas listed below.

  12. Important information and who we are

Purpose of this data protection declaration

This privacy policy is intended to provide you with information about how Aurora collects and processes your personal data, including any data that you provide to us through correspondence or use of our website.

Our website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy or fair processing provisions we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we use your data. This privacy notice supplements the other notices and is not intended to override them.


Aurora World Ltd is responsible and responsible for your personal information (collectively referred to as “Aurora”, “we”, “us” or “our” in this privacy policy). We are part of a global group of companies with headquarters in South Korea, Hong Kong and the USA.

We have appointed a Data Protection Officer ( DPO ) who is responsible for overseeing matters relating to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact details

Our full details are:

Full name of legal entity: Aurora World Ltd

DPO name or title: Keith Gray

Email address: and

Postal address: Aurora House, Hampshire Intl Business Park, Crockford Lane, Basingstoke, RG24 8WH

Telephone number: +44 (0) 1256 374260

You have the right to make a complaint to the Office of the Information Commissioner (') at any time ('). ICO "), the UK data protection supervisory authority ( ). However, we would appreciate the opportunity to address your concerns before approaching the ICO, so please contact us in the first instance.

Changes to the Privacy Policy and your obligation to notify us of changes

This version was last updated to 24. t May 2018. It is important that the personal information we hold about you is accurate and up to date. Please keep us informed if your personal information changes during your relationship with us.

Links from other providers

Our website and any correspondence between us may contain links to third party websites, plug-ins and applications. If you click on these links or activate these connections, third parties may collect or share information about you. We do not control these third-party websites and are not responsible for their privacy policies. If you visit a third-party website, we encourage you to read their privacy policy.

  1. The information we collect about you

Personal data or personal data means any information about an individual from which that individual can be identified. It does not contain data where identity has been removed (anonymous data).

We may collect, use, store and transfer different types of personal information about you, which we have grouped together:

  • Customer information that we collect when you set up your account with us, whether on your own behalf or on behalf of your employer/representative organization, by filling in forms on our website or otherwise, including your contact details such as name, email -Address, username, phone number, organization, financial information and your role.
  • Vendor/supplier and agent information that we collect prior to and throughout the negotiation and completion of our relationship with you and/or with your employer/representative organization (if applicable). This includes your contact information such as name, email address, phone number, organization, financial information, billing address and your role.
  • Transactional data about yourself and/or your employer/representative organization.
  • If you contact us, we may keep a record of that correspondence.
  • Information about you that you have posted on third-party websites such as Facebook and Twitter.
  • If you contact us to report a problem with our website or for technical or customer support, we may keep a record of that correspondence or conversation.
  • Information you upload or share via our website.
  • Personal information, including contact and financial information, to third parties (see Section 3 below for further information).
  • Cookie information (see below and our Cookie Policy for further details).
  • Details about your visits to our website, including, but not limited to, traffic data, location data, weblogs and other communication data, the resources you access, Internet Protocol (IP) address, login details, browser type and version, time zone setting and - Location, browser plug-in types, operating systems and versions, and .other technology on the devices you use to access our website.
  • Information about your preferences in receiving marketing from us and our third parties and your communication preferences.

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

We collect, use and share aggregated information such as statistical or demographic information for any purpose. Aggregated Data may be derived from your personal data, but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of our website to calculate the percentage of users accessing a particular website feature. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we will treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.

We do not collect Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). We also do not collect information about criminal convictions and offenses.

If you do not provide personal information

If we need to collect personal data by law or under the terms of a contract we have with you and you do not provide that data when asked, we may not be able to use the contract we have or are trying to contact you with (e.g. to provide goods or services). In this case, we may have to cancel or cancel a product or service you have with us/not enter into the contract with you or your respective organization. If this is the case, we will notify you at that time.

  1. How is your personal data collected?

We use various methods to collect information from and about you, including through:

  • Direct interactions . You can send us your personal information by filling out forms or by contacting us by mail, telephone, email, allowing us to scan your brand at a trade fair or otherwise. This also includes personal data that you provide to the following people:
  • apply to our products or services;
  • Create an account with us;
  • interact with us to discuss the goods and services we offer;
  • Subscribe to our service or publications;
  • have inquiry marketing sent to you;
  • have inquiry marketing sent to you;
  • enter a contest, promotion or survey;
  • Give us feedback.
  • Automated technologies or interactions. When you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal information using cookies and other similar technologies. We may also receive technical information about you when you visit other websites that use our cookies. Please see our Cookie Policy for further details.
  • Third parties or publicly available sources. We may receive personal information about you from various third parties and public sources as set out below.
  • Technical data from the following parties:
    • Analysis providers such as Google outside the EU
    • Advertising networks such as FW A (Tax Free World Association), VisitConnect
    • Search information providers such as Facebook, Google, Bing and any similar search engine within and outside the EU.
  • Personal data required to complete financial transactions from technical, payment and delivery service providers such as Shopify, Worldpay and Paypal.
  • Personal information from publicly available sources such as company headquarters, online and the electoral register within the EU.
  • Contact your employer or a third party you have previously provided with your contact details or information.
  • Agents, buying groups, member groups
  • Lists of participants provided at trade fairs show that we are attending or are part of them.
  1. How we use your personal information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

  • Where we need to fulfill the contract, we are in the process of contacting you or having entered into it with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, those interests will not be overridden.
  • Where we need to comply with a legal or regulatory obligation.

See section 10 'Glossary' to find out more about the types of lawful grounds we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in connection with sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we use your personal data

We have set out below, in a table format, a description of all the ways in which we intend to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

Please note that we may process your personal data for more than one lawful ground, depending on the purpose for which we use your data. Please contact us if you require details about the specific legal ground on which we rely to process your personal data where more than one ground is set out in the table below.


Lawful basis for processing including the legitimate interest basis

Registering new customers and fulfilling our obligations arising from any contracts entered into between you, your relevant organization and us.

Performance of a contract with you

If you are our supplier/supplier or if you are an authorized representative of one of our suppliers/suppliers, to enter into negotiations and subsequently perform our obligations under contracts entered into between you, your respective organization and us.

(a) Performance of a contract with you or your organization

(b) Legal interests (to enter into negotiations with you about the services you require from us)

How to process and deliver orders:

(a) Confirmation of an order, including but not limited to confirmation of delivery time and location.

(b) Manage payments, fees and charges

(c) Collecting and winning money owed to us

(a) Performance of a contract with you

(b) necessary for our legitimate interests (to recover debts owed to us)

To manage our relationship with you/your organization, which will include:

(a) They will inform you about changes to our terms and conditions, our services or the data protection regulations

(b) Management and maintenance of our records

(c) Request a review or take a survey

(a) Performance of a contract with you

b) which are necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to update our records and study how customers use our products/services)

To send you business-to-business marketing and in particular information about our products and services that we feel are of interest.

Necessary for our legitimate interests (to develop our products/services, grow our business)

To enable you to participate in interactive features of our Service, including, if you choose to do so, participating in a contest, sweepstakes or survey.

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and to grow our business)

To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and data hosting)

(a) necessary for our legitimate interests (for running our business, providing administrative and IT services, network security, preventing fraud and in connection with a corporate or group reorganization)

b) which are necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Using data analytics to improve our website, products/services, marketing, customer relationships and experiences

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website and marketing materials updated and relevant, to develop our business and to inform our marketing strategy)

To provide you with suggestions and recommendations about products or services that may be of interest to you

Necessary for our legitimate interests (to develop our products/services and grow our business)

Conducting research, statistical analysis, internal customer service monitoring and market research

Necessary for our legitimate interests (to develop our products/services, grow our business, improve the services we deliver to customers and inform our marketing strategy)

To facilitate the management of the entire Aurora Group business and in particular to maintain our internal records and databases and create a leaner and more efficient business system for our customers and those who interact with us.

Necessary for our legitimate interests (to develop our products/services, grow our business, improve the services we provide and ensure consistent business strategy)

To carry out our obligations and fulfill our contractual obligations arising from our role as principal and maintaining our agency relationship with you.

(a) Performance of a contract with you

b) which are necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to promote our business in all territories we serve)


We strive to give you choice when selecting certain personal information, particularly in the areas of marketing and advertising.

Promotional offers from us

We may use your personal information to form a view about what we think you want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant to you (we call this marketing).

Except as set out above, you will receive marketing communications from us if you have requested information from us or purchased goods from us or if you have provided us with your details, if you are entered into a competition or registered for a promotion and you in any case have not opted in to receive this marketing.

If you are a sole trader or in a partnership and you have not purchased goods from us in the past, we will only contact you for marketing purposes if you have expressly consented to receive electronic mail from us.

Third Party Marketing

We will obtain your express consent before sharing your personal data with any company outside the Aurora group for marketing purposes.

Opting out

You can ask us or third parties to send your marketing messages at any time by following the opt-out links on marketing messages sent to you or by contacting us at any time.

If you choose to receive these marketing messages, this will not apply to personal information provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

You can set your browser to refuse all or some browser cookies, or to warn you when websites set or access cookies. If you disable or reject cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy, available upon request or from

By continuing to use our website, you agree to our use of cookies. Our lawful basis for processing the personal data we collect through our use of cookies and the purposes for which it is processed are set out above.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reasonableness is compatible with the original purpose. If you would like to receive an explanation of how the processing for the new purpose is compatible with the original purpose, please contact us .

If we need to use your personal data for an unrelated purpose, we will inform you and we will explain the legal basis that allows us to do so.

Please note that we may process your personal data without your knowledge or consent in accordance with the above rules where this is required or permitted by law.

  1. Information about your personal data

We may share your personal data with the parties listed below for the purposes set out in the table in section 4.

  • Internal third parties as set out in the glossary.
  • External third parties as set out in the glossary.
  • Third parties to whom we may decide to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire or merge with other companies. If there is a change to our business, the new owners may use your personal information in the same way as set out in this privacy policy.

We ask all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only enable them to process your personal data for specific purposes and in accordance with our instructions.

  1. International transfers

We share your personal data within the Aurora Group. This means that your data will be transferred outside the European Economic Area ( EEA ).

When we transfer your personal data outside the EEA, we will ensure that it is afforded a similar level of protection by ensuring at least one of the following safeguards:

Please contact us if you would like further information about the specific mechanism used by us when transferring your personal data out of the EEA.

  1. Automated decision making

We do not make decisions about you using only technologies that have not involved any of our employees or others.

  1. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized manner, altered or disclosed. In addition, we limit access to your personal information to employees, agents, contractors and other third parties who have a need to know a company. They will only process your personal data based on our instructions and are subject to a duty of confidentiality.

We have procedures in place to deal with a suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

  1. Data retention

How long will you use my personal information?

We will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including to meet any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve these purposes through other means and applicable legal requirements.

Details of retention periods for various aspects of your personal data are available in our retention policy, which you can request from us. Make contact .

As a general guide, we are required by law to maintain basic information about our clients (for seven years after they have stopped using the clients for tax and other purposes).

In certain circumstances you can ask us to delete your data: see Request Erasure below for more information.

We may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes. In this case, we may use this information indefinitely without further notice to you.

  1. Your rights

In certain circumstances, you have the right by law to:

  • Request access to your personal information (commonly known as a “data compartment access request”). This will give you a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal information we hold about you. This allows you to have any incomplete or inaccurate information that we correct about you, although we will need to verify the accuracy of the new information you provide to us.
  • Erasure request your personal information. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to processing (see below), where we have unlawfully processed your information or where we need to delete your personal data in order to do so to comply with local laws. Please note, however, that we may not always be able to comply with your request for deletion for specific legal reasons, which may be communicated to you at the time of your request.
  • Object of your personal information to be processed where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that you would like to process on this ground as you feel that it impacts your fundamental rights and freedoms. You also have the right to object if we process your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling reasons to demonstrate the legitimate grounds for processing your information which override your rights and freedoms.
  • Request restriction of processing of your personal information. This allows you to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the accuracy of the data; (b) where our use of the data is unlawful but you do not want us to delete it; (c) you need us to store the data even if we no longer need it if you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have legitimate grounds for using it.
  • Request transfer of your personal information to another party. We will provide you, or a third party you choose, with your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information that you originally provided to us or where we used the information to perform a contract with you.

If you would like to exercise any of the above rights, please contact us in writing.

No fee usually required

You will not be required to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse the request in such circumstances.

What we need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to anyone who has no right to receive it.

Time limit for replies

We aim to respond to all legitimate requests within one month. Occasionally it may take longer than a month if your request is particularly complex or you have made a series of requests. In this case we will notify you and keep you updated.

Right to withdraw consent

In the limited cases where you have provided your consent to the collection, processing and disclosure of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To revoke your consent, please contact the Practice Manager. Once we have received a notification that you have withdrawn your consent, we will no longer process your data for the purpose or purposes for which you originally consented, unless we have another legitimate basis for doing so to do law.