It started in 2020

In 2020, Aurora World began transitioning its products to "Eco-Friendly" plush. The transition began with the use of 100% biodegradable pellets (made from recycled materials). All of our shipping boxes are made from recycled materials. Going forward, we are investing in the use of polybags and sourcing recycled J-Hook and Dennison plastic trailers.

At Aurora, we save over 400,000,000 plastic bottles annually worldwide and contribute to a greener world by making all of our plush items from eco-friendly materials.

We are honored to contribute to the sustainability of our environment while bringing smiles to millions of people around the world.